Senior product designer with 13+ years of experience across UX, brand, and product design — focused on HR tech, healthcare, and SaaS. I specialize in complex systems and compliance-heavy environments, where clear thinking and cross-functional alignment are key.
I ramp up quickly, mapping scattered efforts and aligning teams around simple, effective solutions. I balance fast delivery with long-term system impact — helping teams reduce support volume, improve retention, and move forward with clarity.
Email
veronicasemeco@gmail.com
How I work
Ask questions
I dig deep to understand problems fully. For a financial company rebrand, I led research that included cataloging 366 assets and interviewing key stakeholders across departments.
Solve problems
I connect insights to solutions beyond the brief. When pitching a health device campaign, I also proposed an interactive app that teaches correct usage to patients and providers in minutes.
Have fun
I believe regulated industries don’t have to mean boring design. I foster teams that feel inspired, respected, and proud — creating work that energizes clients too.
Current and past collaborations
NAVIT FormelSkin felmo Pfizer Novartis Botox Saatchi & Saatchi Wellness Wunderman/VML TIAA
Parnell Plan Laiz Create Forward No Man Is an Island phenogy